ADBLOOM Media Planning & Performance · Tanjong Pagar

Media that pays its own way — planned, bought and read line by line.

AdBloom is a Singapore marketing agency based at Enggor Street in Tanjong Pagar. We handle media planning and channel strategy, Google Ads and paid search, paid social on Meta, TikTok and LinkedIn, SEO, landing pages, conversion rate optimisation and reporting dashboards — for SMEs, startups and marketing leads who want numbers they can argue with.

We work as a human team under a signed scope of work. AI tools help us move faster; strategy, budgets and final output stay with people who read the plan before the pitch. Media spend is paid directly to platforms by you — separate from our agency fees.

"AdBloom" means a brand's reach widening once media is planned properly — not flowers, and not a self-serve ad platform. We do not guarantee rankings, leads, sales or ROAS. Results depend on your product, market, budget and timing.

Bright daylight media planning room at AdBloom's Enggor Street studio

Marketing agency · UEN 202784728M · Enggor Street, Singapore

Front page

A media desk, not a dashboard you sign up for

Most weeks at our Tanjong Pagar studio begin the same way: someone opens last month's performance marketing report and finds a channel that has been quietly spending without a proper audit in eleven months. Or a paid search campaign bidding on a term that meant something entirely different in their industry. Or a landing page that lost half the clicks it was paid for — not because the ads were wrong, but because the form broke on mobile.

AdBloom exists for founders and marketing leads who would rather see the spreadsheet than the slide deck. We are a performance marketing agency — planning, buying and measuring paid media and organic search for Singapore clients. Not a course. Not software. Not a guaranteed-leads scheme. And definitely not a florist, despite what the name might suggest at first glance.

Desk strip

Three channel realities we see often

Channel A

Budget doing nothing quietly

Two thirds of a client's monthly media plan sitting in one platform nobody had checked since the previous agency left. Impressions looked fine. Cost per qualified enquiry did not. We reallocated after a proper audit — results varied, as they always do, but at least the numbers became visible.

Channel B

Search terms that meant something else

A B2B firm in the CBD fringe paying for a keyword their buyers never typed. The word looked relevant in a keyword tool. In their market it meant a completely different product category. Fixing match types and negatives took a week; understanding why it ran for six months took longer.

Channel C

A landing page losing half the clicks

Paid social traffic arriving on a page that loaded in four seconds on desktop and eight on mobile. The creative tested well. The conversion rate optimisation work had simply never been done. Sometimes the fastest ROAS improvement is not a new ad at all.

Media plan spreadsheet and notes on a desk at AdBloom

Measurement

How we audit a plan before we scale it

Before any new campaign launch, we look at what is already running. Attribution gaps. Conversion tracking that fires twice or not at all. Channels with vanity impressions but no cost-per-enquiry line. We document what gets tracked, what gets cut and what gets tested — in writing, on one page, so the client can see the logic.

Our marketing funnel reviews cover Google Ads, Meta Ads, paid social, SEO and landing page performance. We set KPIs that match the business, not the platform's default dashboard. Reporting you can argue with means every figure has a source and a caveat. Nothing is guaranteed; we say that plainly and often.

  • Platform conversion tags verified before budget increases
  • Search engine optimisation baseline checked against paid overlap
  • Media spend separated from agency fees in every proposal
  • Monthly dashboard with audience, engagement and ROAS context

Capabilities

Six disciplines on the planning desk

F-01

Media Planning & Channel Strategy

Channel mix, budget allocation and audience mapping for Singapore and regional campaigns.

F-02

Google Ads & Paid Search

PPC structure, keyword strategy, search campaign management and ongoing optimisation.

F-03

Paid Social

Meta Ads, TikTok and LinkedIn campaigns with creative testing and honest post-campaign review.

F-04

SEO & Organic Search

Search engine optimisation programmes that complement — not fight — your paid media plan.

F-05

Landing Pages & CRO

Conversion rate optimisation, A/B testing and pages built to match campaign intent.

F-06

Measurement & Reporting

Analytics setup, attribution review and dashboards your team can use after the project ends.

View full services and indicative SGD ranges →

Reach grid

Spend where it can be measured

No vanity impressions. Every dot represents a channel we would track before we scale.

Daylight office at AdBloom's Tanjong Pagar studio

Selected work

Illustrative campaigns — not promises

These stories describe past or hypothetical engagements. Metrics reflect illustrative work only. Your results will depend on budget, product, market and timing.

A Singapore e-commerce brand

Paid clicks only converted after checkout tracking was fixed and the landing page load time halved. Media plan shifted from broad prospecting to search and retargeting once data was trustworthy.

A B2B startup near Maxwell

Cost per enquiry became knowable only after conversion tracking and CRM handoff were aligned. LinkedIn spend paused until the offer on the landing page matched the ad copy.

Read full case stories →

Studio hours

Mon–Fri 09:00–18:00 SGT
Saturday by appointment

Neighbourhood

Realty Centre, Enggor Street
Tanjong Pagar · Maxwell · CBD fringe

First step

Book a discovery call — enquiry only, not an engagement.

Quick answers

Questions we hear in the first meeting

  • Is AdBloom a florist or an adtech platform?

    No. We are a media planning and performance marketing agency. "Bloom" refers to widening reach — see our full FAQ for the complete clarifier.

  • How is media spend billed?

    You pay platforms directly. Our agency fees cover strategy, management and reporting — quoted separately in every proposal.

  • Do you guarantee leads or ROAS?

    No. We set realistic KPIs and report honestly. Marketing outcomes depend on factors outside our control.

Full FAQ →

Read the plan before the pitch

Tell us what is running, what you think it costs, and what you wish you knew.